Physical Description:print xx, 449, [41] p. : ill. ; 28 cm.
Edition:8th ed.
Publisher:New York : McGraw-Hill, c2012.
Content descriptions
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Part One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication -- Part Two: Media, Media Industries, and Media Audiences -- 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, Recording, and Popular Music -- 8. Television, Cable, and Mobile Video -- 9. Video Games -- 10. The Internet and the World Wide Web -- Part Three: Strategic Communication Industries -- 11. Public Relations -- 12. Advertising -- Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication -- 14. Media Freedom, Regulation, and Ethics -- 15. Global Media -- Glossary References
Book
