Physical Description:print xxvi, 466 p. : ill. ; 24 cm.
Publisher:Oxford, England : Elsevier/Butterworth-Heinemann, 2008.
Content descriptions
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Pt. 1. Planning. 1. Spas, wellness and human evolution / Marc Cohen -- 2. American and European spa / Mary Tabbachi -- 3. The spa industry in Asia / Michael Loh -- 4. Spa industry benchmarking / Julie Garrow -- 5. Trends in the global spa industry / Susie Ellis -- Pt. 2. Profit. 6. Business plans for 'state of the art' spas / Andrew Gibson -- 7. Spa feasibility: Steps and processes / Richard Dusseau and Mathew W. Brennan -- 8. Spa design, development and construction / Sean O'Connor -- 9. Spa chain operations: the experience of the Mandara Group, a division of Steiner Leisure Limited / Jeff Matthews and Donna Wells -- 10. The emergence of a new global luxury business model: a case study of the spa at the Mandarin Oriental / Ingo Schweder -- Pt. 3. Product. 11. Branding and spas / Samantha Foster -- 12. Spa retail / Mark Wuttke and Marc Cohen -- 13. Product development / Geraldine Howard and Guy Vincent -- 14. Wellness technologies and related products / Marc Cohen -- 15. Spa marketing / Pete Ellis -- Pt. 4. Planet 16. Built environment-spa design / Peter Remedios -- 17. Environmental responsibility in the spa industry: a business perspective / Russell Arthur Smith -- 18. Environmental and Social Benchmarking / Melinda Watt and Ben Bayada -- 19. Water requirements, water quality and related technologies / Daryl P. Stevens and David Cunliffe -- 20. Spas and sustainability / Marc Cohen and Sonu Shivdasani -- Pt. 5. People. -- 21. Spas and the future leadership climate / Anna Bjurstam and Marc Cohen -- 22. Human resource management in spas: staff recruitment, retention and remuneration / Marc Cohen and Daniella Russell -- 23. Spa-related education and training / Dieter Buchner, Alison Snelling and Marc Cohen -- 24. Traditional knowledge and spas / Gerard Bodeker and Gemma Burford -- 25. Ethics and values / Gerard Bodeker -- Conclusion / Gerard Bodeker and Marc Cohen.
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