Book
Introduction to mass communication : media, literacy, and culture / Stanley Baran.
Record details
- ISBN: 9780073526218:
- ISBN: 0073526215
- ISBN: 0077819640
- ISBN: 9780077819644
- Physical Description: xx, 449, [41] p. : ill. ; 28 cm.
- Edition: 8th ed.
- Publisher: New York : McGraw-Hill, c2012.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Part One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication -- Part Two: Media, Media Industries, and Media Audiences -- 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, Recording, and Popular Music -- 8. Television, Cable, and Mobile Video -- 9. Video Games -- 10. The Internet and the World Wide Web -- Part Three: Strategic Communication Industries -- 11. Public Relations -- 12. Advertising -- Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication -- 14. Media Freedom, Regulation, and Ethics -- 15. Global Media -- Glossary References |
Search for related items by subject
| Subject: | Mass media. Mass media and culture. Media literacy. |
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